"just because you CAN charge $60 bucks for a tee, doesn't mean you SHOULD"
no tee is actually WORTH $60...
no brand HAS TO charge $60....yeh i know that some are luxury brands, and have celebrity clientele and marketing.....
but they DO NOT HAVE TO charge that much. but they do...and people pay it.
the only justification you need for charging insane amounts for any product is.....customers that will pay it.
wassup wassup, i guess you dont have to but these brands that just say fuck it we're charging $____. Those brands have confidence in their product, in their brand and they feel as if the cost of the experience to put the item out, the cost of the money put into the product to put it out, the cost of the promo, etc etc. should be all included and there's your price. Bape is confident, Supreme, etc. all of the bigger brands have confidence in their stuff. You eventually have to turn the curve if you want to be on top of this list and solidify your throne. You have to have confidence. Dont stay in this dungeon of brands that are scared to take a risk. Because you'll die there. You gotta move forward price wise, design wise, quality wise. Price is only one element that we changed, the quality of the tee is better as well. Those bigger brands you're right they dont have to charge it but the real fashion heads know exactly why they charge a higher price. Its cause if so many people have Bape then that would make it less sought after cause so many people have it...So you gotta keep it sought after for the true Bape fiends that like to wear exclusive stuff..