I've been trying to keep out of this price discussion primarily because I agree with you to some extent but this is just wrong.thats true but lets be honest here, all hip hop artist or remotely popular people dont like to wear really cheap stuff because after awhile they have a standard thats set. They get more money and like to buy quality things because they are receiving more blessings. This is my opinion. Yes they may want to buy your stuff if its cheap but are they going to pull out their wallet if its $15 bucks or even $10 bucks. For that matter would you even pull out your wallet to type in all of that info for a $10 shirt. Ok maybe $10 is reaching but we're moving in a new direction and the price is moving forward as well. how do you think that Supreme magically started charging $388 for a leopard print sweater, now I know I'm talking about the best brand now and they have 20 years under their belt. But they eventually had to increase their price. Slowly but surely we're doing the same thing. Because Supreme thinks thats what their product should sell at because of what went into that product to put it out, thats the same mentality we're having because we want to be the best so we have to have the same mindset as the better brands...its just moving forward thats all...but we're gonna come out with some really cool shit as we move forward for our fans so we dont just let them down either ya know...thats it.Dolce & GabbanaLMAO bruh that basketball connection you tried to make was a reach. But anyways price your stuff however you want to. The pricing reflects how you value your brand, plain and simple. If you feel you have that brand image and following to have people pay $42 for it, go for it. No one here should stop you, cause at the end of the day this is your brand and decision. All the people legitimately upset about the pricing of your brand need to relax cause it's not their call and all they're doing is giving you free promotion. This topic has dominated the last 2-3 pages and pretty sure niggas won't let this die down smh. Also, pricing of a product DOES NOT equate to the quality of the product all the time. Saying hip-hop artists won't rep a $15 because of the price isn't true because there are plenty of brands with cheaply priced tees that have literally every artist repping. It's all about if they think it's dope.
First off lemme say that supreme doesn't charge $44 for a hat or $388 for a sweater because the quality is that good or because they need to to make ends meet, they charge that much BECAUSE THEY CAN and people will pay it. People pay that for a variety of reasons - the quality is great, they represent a popular brand name, they get to flex about how much they paid for their hat, not many people own supreme etc. You really don't have any of this right now infact you are charging $10 more than supreme for a tee that isn't as good of quality, doesn't have a brand name any of my homies would recognize/care about and you barely have a design on either side.
And the part about progressing slowly is bullshit. Supreme has been making tees for 19 years, they went from having oneita tees in the shop to their own cut and sew tees yet their price is only $32, for a legacy like that you would expect them to charge $100. You have been around for a couple of years at most and just from $15 to $42 in one fell swoop; no growth or progress.
Based upon your comments the past few pages, I think you have an idea that the only way to meet the 10 year mark and have rappers wearing your shit is to charge a lot of money. I personally think you should reconsider this, and consider how much organic growth affects your brand. If you manufacture the top for yourself in the first year, what are you gonna do when there no where else to go? I guess thats why the hundreds and diamond are in zumiez. I suppose I'll see you there in 8 years or maybe you'll be in the catalogue in my mailbox, look forward to meeting you!