it really has nothing to do with how new your brand is.
some of you have some strange notion that if you are new, you need to charge $15 bucks for your tee...and as you grow, you can charge more.......where do you guys get this shit from?
each brand/biz has to take many factors into consideration before coming up with the proper price point for you. If one start up decide to sell for $10......go ahead, if another decides its best to come out the gate for $50...cool. Do what you feel is right for YOUR BRAND.
And as for fosface's shirt, I think it's ludicrous that he's charging $42 for that shirt (again, he can charge whatever he wants, but just because you can doesn't mean you should). I honestly don't get why anyone would buy it, but that's just me. It's a crappy drawing of a fat chick...what's the appeal? You guys are blowing a load because you think it's "minimalist" or "different" when it really isn't. It's just lazy and rough on the eyes. I seriously thought that shirt was a joke when I first saw it. And I'm not even hating on the dude, if you're stuff is selling than more power to you, but I just personally would never buy something like that.