so much wrong with this tbh
Because people go way into detail with their brand. They write about how they're going to change the world or do some inspirational shit. Feels like the market is saturated with these type of brands there's no need to keep adding to the pile. Keep it plain and simple. You're not going to change the world or better yet inspire someone through a piece of clothing... RELAX
People take their clothing lines way too serious...You've been on here for a month... at lease explain how you came to that conclusion
I think what they're trying to say is that a lot of these brands with a concept centered around being anti-society/rebellious, inspirational and all that, seem really forced, like the concept and designs took no real time to come up with. It just doesn't feel genuine because we've seen it so many times already, it starts to feel like these are the go to concepts for people who want to start a brand just to have one, or at least haven't put much time into developing one.
You can inspire people with clothes, but being so explicit about trying to do so is too easy, to me. The clothes of brands I look up to, A Bathing Ape, Billionaire Boys Club and Original Fake, still have value to people years and years later... Their clothes from five, ten years ago still see good money on eBay despite being preowned. On the surface you could say this is because of hype, but the fact of the matter is they make very well crafted, unique product that speaks for itself - at the end of the day, these brands have collectors (Who don't give a shit what celebs wore/wear the brand) and have made a legacy for themselves.