Exactly, your opinion from an outside perspective. There's plenty we have going on. We've properly branded Above Royalty since 2010. A logo is different from brand name. Logo is something you have created. Brand name for more is just going to be a font they downloaded. Knowing that most "graphic designers" on this board probably have no knowledge in Typography. We're constantly on these boards and see what everyone's got. Look at any major business. Not just clothing. You have to brand your logo so you are recognizable. Now look at the major clothing brands. They have their one main stamp logo. Building a brand for the longevity does not happen within a few seasons. You have to sacrifice and dedicate your life into the brand. Your brand is suppose to portray YOU, not your gimmick to try and make a fast buck. It's about the struggle and progression of brand. The founder of Above Royalty has worked with Akomplice Clothing, ran their flagship store in Santa Barbara, CA and ran their booths at Agenda & Magic tradeshows. There he learned the ins and outs of the whole business side to the industry that most people who wish to run a successful brand need to learn about. It takes years to develop a reputation that people will admire and want to be apart of. Above Royalty has done just that in all areas of California & spreading throughout the states. You have to know how to network, how to develop a following in local cities and surrounding areas.
Above Royalty is a positive move>ment to our community sponsoring two non-profits not just a clothing line. Our OG Crown Tee/Hoodies/Crews are moving through the hip-hop industry. Names like Ned Cameron, Jahlil Beats, YOG$, Dizzy Wright, Hopson and two hip-hop LA labels... Just to name a few. Our sponsored skate team in Santa Barbara puts in work for the brand! Our skate team is expanding to LA, SF, and South America. All of Above Royalty's head gear is manufactured through Mitchell & Ness (Snapbacks & Beanies). Currently, we are producing leather wallets, cut & sew works, and crew socks
as well. As far as our designs go, we have plenty that have been stored away in our vault until timing became right. Fast forward 3 years later, we sent our line sheets to Venue Trade Show and have been accept to exhibit our collection next month June 28, 2013. The founder of the show predicts Above Royalty to have some of the best success at the show. It is a private event for retailers, manufactures, and the press. Hours, Hours, and Hours go into research and development to ensure we stay original and different than any other brand you could think of, trust. Those who know the brand are aware of the moves being made are nothing but excited for Above Royalty's future. Above Royalty Clothing is already valued at $500,000. No opinions here, just facts.