I agree with your point, however only if we were already a well known brand or elite of the industry.VALUES Cult&Co DiliveryOne of 2013. Mini Lookbook for some of the garments, give us some feedback. GodsOnly.
I hate to be "that guy", just for the simple fact, I am no better than anyone on this thread. But something I've noticed in some lookbooks is, OTHER BRANDS LOGOS BEING PROMOTED.....
A huge NO-NO, is to wear someone elses brand in your look book. You guys have The Hundreds and Supreme visible in your mini lookbook. Once I look at this picture I think, is this a The Hundreds add or Supreme add or some Tumblr Viral Photo.
Sorry to single you out dude, but that's something you don't do.... IMO
All my lookbooks, my models wear BASICS or items with NO VISIBLE logos, except for sneakers. And at that, I make sure the logo of the sneaker isn't showing. Those photos I posted earlier are not from my lookbook, those are from my iphone, so the Jordan Logo was visible.
You wanna promote your brand, not someone elses brand.
Hope this helps you out.
Not a diss to your brand, just something to help you out. People are gonna notice that shit. You wanna be as clean as possible.
I see it as a marketing exploit. Consumers of our brand will see "SUPREME" and "the hundreds" in our image and subconsciously equate the two. It allows our company to emerge into a industry at equivalent levels of higher competition. Now plenty of people who are on the lookout for supreme will now remember VALUES Cult&Co and regard us as a brand of that caliper. Once established we will refrain from the obvious no-no of including other labels.