I can't really say I fuck with the name. Just sounds so corny, especially with all the sex references you're using in your clothing, although it does lend itself heavily to a theme.
The red box logo you have on your site looks clumsy to me, personally. The coming soon you also have on there is hard to read, for me at least.
Is this your first line? Because, if so, I think you may have overdone it. It looks like you took all the ideas you had for product and ran with them, going for quantity rather than quality. With so many bad products in the mix, it's hard for the good designs you have to shine. I would've just went with the Boned In Paris, Boned Maiden, Bone snapback, and maybe the Let's Bone beanie for a first run. These are your strongest products in my eyes.