Not true. There are brands out there that actually do make differences. There's a difference between an about section that was poorly written by someone that doesn't really know what they are doing, and a company that actually has good motives and believes in what they stand for. For an example, the brand Sevenly - http://new.sevenly.org/ - they donate money from each sale to charities. In this sense, the brand Sevenly would be considered a movement more than just a t-shirt company.
Is anyone else sick of reading ridiculous brand mission statements in the 'about' sections of these startup tshirt lines?Apparently every new brand is going to change the world... So much bullshit man. Is a fucking shirt. That's it. Stop making it seem like a shirt is gonna make people think or change their values, they fucking won't.
I understand that most people believe that a mission statement is necessary for creating a brand identity, and that some insight should be given into what the brand represents and where it comes from, but most of these descriptions are meaningless and over-the-top ramblings about changing the world. For example:
"Art and Design built on eclectic fusion,
First Twelve is a collaboration with the universe,
striving to re-define what is there, and unveil what isn't"
What the fuck does that even mean? A collaboration with the fucking universe?
Similarly, can brands stop please stop referring to themselves as 'movements'.
Not sure if anyone else cares, this is just a detail that has deterred me from many otherwise well-conceived brands which I would have supported.
Obviously a brand set up as a charity needs a strong mission statement, and Sevenly's is well written and makes sense. They've raised a lot of money, so of course they're brand is having an impact on the world.
I was more referring to small start-up lines where some kid sells graphic tees out of his parents house (a admirable thing to do, but not really a 'movement')