how was everybody's experience with the electronic trademarking system? Assuming everyone posting in this has trademarked their brand. I just got to that point in developing my brand and i'm curious, is it a pain in the ass along with paying the $275?
I'll let you know my thoughts. Having used Legal Zoom (they're awesome, really!), it's not just that cheap, because if you're really at the point of trademarking (for security and business long-term business value) -- You should do a trademark search too. It will end up being more then. Add in USPTO filing fees as well.
The bonus, you'll not get refund for a trademarking a brand with similar name or logo, to one that is already trademarked, so it's a definite plus, to know for sure.
My suggestion? Give Legalzoom a call. All their operators are SUPER knowledgeable.
Cheers and best of luck!