The way you said everything made it sound so robotic, like some sort of super computer telling me how it used incredibly complex math to figure out who'd be pissing out of a window at 3 AM, and which window.Let us introduce you to the thought process behind my t shirt.
We wanted to create the new box logo tee.
There has been an alarming rate of bold italics so we decided to go with the Watchmen font.
Aeterna means 'eternal' in the now dead language, Latin, and we liked the chime of irony in that.
So we chose that 7-letter word and added a new color to it.
The yellow background offers a striking contrast with the black lettering, akin to caution tape and hazard signs,
offering the similar street sign effect the red and white logos have due to its resemblance to stop signs.
Additionally, the screen print on the back says 'Voila, Scum' which is a middle finger to everyone behind you.
Our online shop has just opened.
You can purchase our new box logo tee at - http://aeternasf.com/
Doesn't really feel organic to me, but whatever suits you.