I can see that some of still believe that brands value certain customers over other.....Look up Tesla... they don't even have a dealership? Dumb? No. They want a CERTAIN customer. How do you get them? AND exclude the others? WHILE growing your business. Targeting. Yes every brand wants to grow. But No. It's quite silly to think that you have to grow in a way that is marketing through multiple resources.
most brands start with a local following,...then pick up new customers from the 100 boutique accounts....then pick up all kinds of new customers from the reach of major webshops.
each customer base is just as important as the other in order to continue growth and brand success.
brands will not refuse your business if this is your first "streetwear" tee.....and you get no special consideration because you believe that you are educated about the lifestyle!
you will find just about EVERY major brand in some kind of huge webstore...or a combination of webstores.....all the same thing!
if you are a local that only likes to support the flagship store..fine Get it from there.
if you are a cool kid that only like to shop at boutiques...fine. Get it from the boutique
if you are new to the game and only shop at web superstores...cool. welcome..Get it from the webstore!
It happens with every brand...the people that support early, hate when a brand grows and gets new supporters...they want brands to stay small and exclusive and keep it just for themselves and a select few people....but in reality, it was never the intention of the brand to stay small for long!
If your Benny Gold, is it better to be on Karmaloop? Once again, given his original strategy, no? Hence why his retailers likely only receive a single large shipment, rather than multiple restocks.
The Hundreds, only sells things in THSM, THSF, why? Because they are COMMITTED, to keeping their brand exclusive (and as far as I know, would NOT venture to Karmaloop).
Brand perception is very important, and is what separates In-N-Out from McDonalds burgers.