the Hypebeast store also has over 100 brands...and gets an enormous amount of web-traffic also! that is far from exclusive!Think of 'exclusivity' as choosing your friends (retailers) wisely. Karmaloop, to me, is that whore on the corner who will sleep with anyone just to get an extra buck.Does anyone else here think Karmaloop has ruined the true essence of streetwear for many brands? If true 'streetwear' entails keeping things exclusive and holding a strong brand identity then it is obvious that karmaloop strives to achieve the exact opposite. They require mass produced product and then throw it in with 200 other brands. Sure, some of these brand owners have children to feed but if you really value your brands unique identity, you can find other ways. Keep it to exclusive online retailers that embrace exclusivity and share your similar aesthetic. Brands I most respect in the game are not on karmaloop. FUCT, ONLY NY, WOR just to name a few.That depends on how you interpret 'exclusiveness'. Is it insanely limited runs on product, just to generate the "I want it and I can't get it" buzz? Or is it just trying to limit the crowd who wears your product?
If one thing stands for certain, it is that I will never put my brand on karmaloop.
That being said, if a site ever ruined streetwear, it was Zumiez. Fuck that site and fuck every brand on it.
the brands that you respect are getting the same amount of web exposure as the brands that you dont.
wether you prefer Karmaloop webstore...or Hypebeat is just personal choice....but in terms of 'exclusivity' and 'whoring out'...its the same amount of traffic!
I guess the hypebeast webstore would also be a whore then...but the one in the business district..that sleeps with anyone with a collar shirt and blazer, just to get a few extra bucks!