Starting a New Line/Brand Feedback Thread

Photos from our Recent Broken Bank Winter/Spring 2013 Collection Look Book

I think some of the photos look cheesy to be honest. The one with the bunny ears is a poor attempt at being funny. Also I think the females used for models could have been better (not bashing just trying to be honest). The quality of the pics aren't bad but I don't care much for the actual presentation of them.

The photos used were not purely for


"just seeing the brand"

I used candid pictures of people having fun in the clothes, posing and just


being natural. I don't like looking at photos of people being serious all the


time. That gets boring. So I used the photos I enjoyed and thought represented


the personality of the people wearing them.

No poses were instructed. Everything was created in the moment

As far as models. I'm not one of those people who will really solely on using


only sexy people.

If I don't like a brand it doesn't matter how cute the girl is. Natural look is


better in my honest opinion




but I appreciate the feedback

Photos from our Recent Broken Bank Winter/Spring 2013 Collection Look Book

having band-aids for the elbow patches on the letterman is kinda cool, but really childish at the same time. 

also, what's up with all the unprofessional subdomains? You've got an actual domain, don't use a .wordpress.com blog. Use subdomains or some shit, so it's blog.brokenbankclothing.com. And, about Wordpress, I'd use Tumblr instead, for the sheer exposure it offers. But, that's me, not you, so whatever.

Sometimes the market needs something childish and fun and creative. It hasn't been done, so why not...
I thought it flowed with the logo and was a nice winter touch to the jacket.
I use tumblr as well but  it's not the really "blog" viewing material.
Still working on my sudomains though.

I guess maybe I didn't word what I was saying well enough. I understand what you were going for but I think you just missed the mark and didn't quite capture the essence what you were trying to with the candid shots (IMO). I feel where you're coming from though and at least you can take constructive criticism with a grain of salt unlike half the people on here the get butt sore instantly. keep grindin G.

Few updates..



Inside leather patches



These are our backpack handles before they are sewn on. 100% natural double-layered leather so its extremely sturdy! There are no logo prints anywhere on the bags except the handle where IISE is hand stamped.



Behind the scenes production shot! All of our bags are handmade in a small workshop in Seoul by people who have been in the industry for over 30 years.



Detailed shot of our straps before they are connected to our M2 & Daypack models. We love the ash black color and how textured and random the patterns are for each and every strap.



Another behind the scenes shot from our lookbook shoot. Traditional Korean architecture is so inspirational. The details you can find on the roofs, doors, and walls are all amazing.



Army of IISE daypacks ready to take over. 

Production is now officially finished, few more days to our release!

Support us by liking our Facebook Page!

Best of luck with your brand, you've certainly set yourself up for success with this.

I'd suggest a video review kind of thing for each bag, just you opening it up and explaining all the pockets and shit. I'm not big on the backpack game, but this'd make me more likely to buy.

Its been a long time since I've posted here, but I know some of yall want to see what's going on with WINWEL. A while back I dropped the "Holiday '12" campaign. Take a look. What's everyone thinkin?

WINWEL - http://www.winwel.co/ 

LookBook - http://welread.com/2012/12/26/winwel-holiday-12/ 

Sometimes the market needs something childish and fun and creative. It hasn't been done, so why not...
I thought it flowed with the logo and was a nice winter touch to the jacket.
I use tumblr as well but  it's not the really "blog" viewing material.
Still working on my sudomains though.

Sometimes the market needs something childish and fun and creative. It hasn't been done, so why not...
I thought it flowed with the logo and was a nice winter touch to the jacket.
I use tumblr as well but  it's not the really "blog" viewing material.
Still working on my sudomains though.

I wish you the best of luck taking the more whimsical approach, I tried and got mad hate. Maybe people just don't want happy.

Personally, your lookbook just screamed corny. Do something different next time instead of a bunch of people wearing the same thing standing next to each other smiling like a family portrait behind the big white background. Something as simple as eating at your favorite restaurant or just playing xbox with your friends would look a million times iller than what you did. Just doing everyday shit that hopefully your supporters can relate to. Shit shoot it at a carnival having fun, since that's what you said you were trying to do. 

Sometimes the market needs something childish and fun and creative. It hasn't been done, so why not...
I thought it flowed with the logo and was a nice winter touch to the jacket.
I use tumblr as well but  it's not the really "blog" viewing material.
Still working on my sudomains though.

I wish you the best of luck taking the more whimsical approach, I tried and got mad hate. Maybe people just don't want happy.

Last post for the next 3 days but

Keep doing it.

Small example. Up and coming Brand Ilthy. Look them up on here. Mad people

hated on them in the beginning called them a rip of Supreme when they were

nothing alike. Just outlandish hate for no reason. From what I can see the

owner is very successful and making big moves.

If you’re looking for your total audience to come from the Hypebeast forum,

shut down shop.

The market is way to big just to have dark themed stuff, rips and pyramids

Please listen to casin_point. Everything he said was on the spot.


Stillwild -- I wanted to check out your stuff but the store is password protected. Wtf?

do your own research...

Personality Its What fits you brand looking to hear soem feedback. Been reading everyones knowledge and has inspired me to create this thus far, This is my newest collection called Cerebrum.











Much love for feedback!

For everyone here, what would you guys consider to be a solid first-timer "collection"? I'm still in the designing/source stage but wanted to know what you guys thought. I'm hoping to be ready for a spring/summer soft/local drop and I'm finalizing 4 tees, 2 tanks and 1(maybe 2) custom 5 panels plus accessories. If those move okay, then my plan is to push for a larger fall/winter project.

For everyone here, what would you guys consider to be a solid first-timer "collection"? I'm still in the designing/source stage but wanted to know what you guys thought. I'm hoping to be ready for a spring/summer soft/local drop and I'm finalizing 4 tees, 2 tanks and 1(maybe 2) custom 5 panels plus accessories. If those move okay, then my plan is to push for a larger fall/winter project.

In my personal opinion that is too much. I would start with the tees and tanks and nothing else. I think it would be better for you to have too little product in the first round so that people are excited to see what you bring out in following collections, that way you create some demand; don't bring all your guns blazing first round. I also think natural progression is important. Most everyone starts out with tees and I think thats great because you have nowhere to go except up whereas if you came out with a full headwear, accessories and cut and sew line, you have little room to go except for numbers and not too much to debut further down the line.