Northwest Gear --Thanks for the tips man. I have started to realize that word of mouth is getting me all my business so far, haha.
Regarding exposure and marketing, I will say start small and let the consumer push the product for you. By this I mean, sell your products locally and make each and every transaction a great one for your customer. By having them realize how good of a product/costumer service you have, this will make them promote the brand.
As far as looking into bmx/skateboard teams/promos- go to your local skate park and talk to people. Find out who the best guy on the skatepark is, there is always one and sponsor him/her. Give him some free gear/stickers and have 'em wear the stuff when the park is the busiest. Take pics and post them up and have him do the same.
Thanks again and good looking out.