Ya i mean different things work for different people so really just do what works for you. I 100% disagree with your last part tho. You should be confident in your brand and always try and put out the very best stuff. Tons of desings/products we have done i wish we did like a year from now so we could do more of them. But that just means we will have to put out something even better next time. And as a brand you should be confident that you, or your designer, will be able to one up everything they previously did. Just like the tagline from our winter line, "Always Learning. Always Growing." You're never going to be the best right away but god damn you gotta try and always put out the best possible product for your customers.main thing out of all this is marketing though.
I can see both sides of the scale though so both points are noted.
Just as many if not more people buy shirts at Target as people do at say The Attic or other boutiques.
Selling 500 shirts is a task for a one man team indeed
I guess the most important advice is develope a solid foundation first with a name and idea for a website, market the shit out of that and get the logo recognized before you do anything else.
I wouldn't do a whole bunch of designs until you have a nice following, you don't want to waste good ideas early and burn out fast.
Ex, i only did 15 of these, sold them all in less than a week after i released my winter line. Do i wish i was a bigger brand so i could of sold 50? Of course, but next year we will figure out how to improve on the design and the garment in various ways to provide and even better product.