Price based on your target market, competitors price and your costs. The rule of thumb is 4 X Cost = Retail Price. We don't follow this ourselves because we don't use overseas clothing or print huge numbers. But getting as close to that number is a start.Yeah we thought that as well, but we use 100% combed ringspun cotton shirts from a local company to allow our prints to go on clean and last a long time. That rung up our costs. We compared the quality of shirts to Supreme, Huf, Stussy, etc, and found the quality of our shirts to be nicer in our opinion. Not knocking on their stuff because I still buy their products. What kind of pricing points did you have in mind?Hey everyone, just started using this forum. This is our brand called Standard Raiments, We're a Cali Lifestyle brand that emphasizes quality and I know you hear a lot of brands say they do, but we're trying to really get that out. We're a bit older so our focus was on staple wardrobe items that were great in quality and meant to last you a long time in whatever stage of life you're in (highschool, college, career, kids, etc.) Check us out www.standardraiments.comDisappointing..... Pricing is way too high.
If I were you guys, I'd go very minimalistic on the "local company" tees and screen on a "cheaper" mass produced tee. Or work with the "local company" on bringing the price down by promising/ contracting to order a target number of tees over a set period of time. Anyway, without knowing your numbers, it's hard to help more but I hope you guys have room in your pricing to offer a decent markup to retailers. Good luck.