TRUTH!!! ITS EITHER A JOB OR A HOBBIE ... I WOULDNT BUY INTO A BRAND THAT TALKS ALOAD OF BS NO MATTER HOW GOOD THEY ARE. NO NEED TO PUT SOME MAD CONCEPT BEHIND IT!!i don't get why people in here give so much value to a brand's back story when they literally have no back story, which forces all these amateur designers to conjure some BS back story that presents an embarrassing, unprofessional, and at times laughable result.
honestly everybody's 'about' section should be rather empty.
there has been nothing done. so why should there be all this talk when there has been no walk.
it is given, rather, that if a man walks in the bar and announces "i am cool", it is almost absolute that no one will give that man any attention.
i think it is very evident that verbal/written communication is only part of what we perceive. a large part of it is attitude, product quality, and maybe characteristics of consumer demographic. so why do we care so much about what people have to say about nothing they did.
I agree that a forced back story is laughable. But everyone has a reason why the started their brand, and if you cannot back it up then you should reconsider why you are running a brand in the first place. My about story is simple and short, yet clearly conveys the mission of my brand. It may not appeal to all consumers, but I pay hard attention-to-detail and a good about section really helps me connect to the brand I'm looking at.
I MAKE STUFF I LIKE IF PEOPLE BUY IT THAT AWESOME IF NOT THEN THATS YOUR CHOICE.
LESS IS MORE - SET