This a million times over. Too many brands think people give two shits about their story and upcoming. Honestly most consumers don't care about any of that, they will only buy the product if they like it, not because you have some cool stuff written in your about section.i don't get why people in here give so much value to a brand's back story when they literally have no back story, which forces all these amateur designers to conjure some BS back story that presents an embarrassing, unprofessional, and at times laughable result.
honestly everybody's 'about' section should be rather empty.
there has been nothing done. so why should there be all this talk when there has been no walk.
it is given, rather, that if a man walks in the bar and announces "i am cool", it is almost absolute that no one will give that man any attention.
i think it is very evident that verbal/written communication is only part of what we perceive. a large part of it is attitude, product quality, and maybe characteristics of consumer demographic. so why do we care so much about what people have to say about nothing they did.