Same thing we do. Usually post a picture of some sort of preview or just a little heads up on when the date will be. It's dope when we have people who cop minutes after we release it. Think you can build more anticipation as you grow and keep releasing pieces, it's rad though how there are so many different routes to take when doing anything in this industry really.This is actually such a problem with so many brands in my opinion. Not really referring to hypebeast but kinda using it as an example. Don't talk about anything until it is REAL and available for PURCHASE. You really only have one chance at making a sale with a customer and if you pitch them something that isnt real or available at the time you just wasted an opportunity.Originally posted by Inactive UserWorking on New brand now will post details soon
I get messages from people all the time asking for me to check out music/designs/models etc and they dont have anything for me to actually look at they are just making contact which is basically a waste of time an resources.
How do you guys build up hype for a release? Ive tried many things and so far the thing thats had most success is keeping everything on the downlow until the actually drop. That way i get people first reactions on facebook/twitter/instgram and others can see the positive social interaction.
Interested to see how others do things on here