Something I have seen and have taken notice over time when I come into this topic.
Designers! Invest in good designers, I can't stress this enough to anyone that wants to start a line. I'm not talking about your homeboy that knows a little about Photoshop or you managing to get a burnt copy of Illustrator and played around with it for a month or so and now you consider yourself a full fledged designer. When it comes to apparel, concepts will only take you so far. Study the principles of design, study other great designers. Figure out what you like about certain brands; is it the typography, the artwork, color pallet, etc. I got my BFA last year and I'm still working on my portfolio and site. It's not a game out here in the design world, save yourself some time and money and study. It's a reason why Supreme has been around practically forever and will continue to after this stint of Supreme hype dies down.
Also when you decide to hire designers expect to pay. I tell ya if you want me to create something for you I'm not cheap. I'm more affordable than many and will work with you, but not how some brands have tried to low ball me (smh).
Anyway on to my promotional material.
Basically I will be periodically releasing my artwork on various mediums, could be pillows, could be toilet seat covers, could be mugs. The first go round will be shirts, everything will be conceptual. The concept behind the first piece is "Absolute Fame Corrupts". I feel the endless pursuit of anything eventually tarnishes a person, so much so they transform into something entirely different. To me there is no better example of that then Kanye West (been following his career since the first album). I'm talking with different printers now to get these guys ready for purchase. This is not a clothing line but more of a artistic endeavor. Once they are printed I will have a site up where you can get them.
Last but not least I designed some dope stickers, I titled "Ph-real" the Smurf. They will also be available to be bought as well once the site is up. For those interested follow me on Instagram: UNSCENEFUTURE or Twitter: UNSCNFUTR for updates.