can I get some honest feedback on this preliminary logo? I just got into illustrator so its pretty basic.
some honest feedback on that is, go into illustrator right now and erase it.
sorry to be blunt but you may want to take more time and put more thought into making a logo.
what does a good logo consist of?
Not necessarily the execution that is bad its just a bad concept. Equals sign? come on man. Not saying everything has to be a box logo but I swear you can be a little more creative and if you can't you should quit now. Try actually drawing something first before you go to the computer.
what is that supposed to represent? does it describe you brand? what is it?
to me, all it is is a black and yellow circle. 0 in originality and the concept sucks.
thanks for the honest advice. but what makes up a good logo? like what are the components of a really good one?
It totally depends on the subject matter.. BUT in my opinion.. a logo is always works best if you can recognise it at a small scale, regular and large scale.. if it does;t it does;t communicate very well BUT with saying this.. not ALL logos need to be 50x50 pixels and not all need to be large.. it depends on what it's purpose is..
It should also be memorable, not necessarily the most original idea but still, memorable.
REIS means voyage or holiday but it could also mean rays/raise so that's why I like the idea of a circle because its like a sun (rays). But I also want to include the idea of a holiday/voyage.
How about something linked to navigation then? or something more obvious.. because that looks bugger all like a sun to me