I honestly think your models devalue your brand. You have established a nice foundation with some clean designs and a good website but I think using kids makes your brand look more childish and makes it look like its just a homies brand. Mind you, I have no problem with supporting the homies who support you but I think in this scenario you should use better looking people to model your brand.
I dont see it that way even though I do understand that argument.
I dont see the kids hurting the brand integrity, it makes the shot stand out more.
That guy doing the dj impression is wack though.