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According to your fb seems like you've had the brand for a while but have you ever thought of maybe a Rook for a logo or maybe a secondary logo? No hate on the crown - aint bad but I see it a lot. Think a rook would be dope and would fit your brand nicely.
Yeah we've been building the brand for quite some time and it's been doing very well. Thanks for the idea. We've thought about that maybe just being a design for a specific shirt or fabric. When designing the AR logo we felt a crown would be most fitting. Yes, there are a lot of crowns out there but they don't have the same story and history as us. That's what's going to separate us from the rest of them.
Just a quick word about your logo. I just went on your facebook and tumblr real quick to find out about your story and why your different but couldn't really find anything? Maybe its worth sticking a paragraph in each of those pages in a really easy place to find so that people with short attention spans like me, trying to check out your website can immediately read up on you and what you are about?
Basically, if your saying that the crown is representative of your story,as a new potential customer, how do I easily find out about your story when there's like a million other people telling me the same thing? Hope it helps, Just my opinion/constructive info/feedback.