What do you guys think the pros and cons in newer brands going to tradeshows? I have had some stuff up on the site for a while but now after some big changes in the company, I see myself finding an investor, buying out my current partner due to creative and workload differences and now redeveloping our SS 13 line. I posted some pics of some of the stuff we were originally going to produce... We are still going forward with production but just in a more focused direction. I know it's too late for Spring but what are your thoughts on tradeshows for trying to build the brand's wholesaling, and reach? Let me know what you think of the designs too - we aren't carrying forward with all of them but some of the concepts will be seen in the newly developed line
HRTLS SPRING LOOKBOOK
Yo Zach, I had to buyout my original partner aswell about 6 months back. I must say, its the best decision I've ever made. It gives you the flexibility to make your own opportunities and create the vision you want. In terms of tradeshows, I've talked to many other brand owners who go to them regularily. I would think that they would be a great way to network within the industry and have buyers from across the world see your stuff. I'd imagine going to a tradeshow would not hurt business. Finally, I agree with your decision to redo some of your stuff. Excited to see what you come up with. Good luck.