Also, a question, I dont want to "out" this person, although its kind of difficult as the name of his label relates to my question.
I was checking out the individuals page and it got me thinking. He claims his stuff is "Luxury Excellence" at first I thought cool and left it at that, I can actually see myself wearing one of his tees too cause it is pretty cool. But a while after I saw a post of his tees again and info on them and found out it was printed on Gildan, now there is nothing wrong with printing on Gildans, I have done so in the past. But if I had a label that I am claiming to be luxury, wouldn't it be false pretence if Im printing on a standard T-Shirt ?
I brought this up because I saw someone ask before on this thread about peoples thoughts on these new rise in high-end type streetwear lines. I think there are a lot of people going down that route which isn't a bad thing, but they are seeming more and more uninspired. For instance, a friend of mine asked me to help him with designs for his label and the way he described it, it was just like the sort of Kanye West Givenchy stuff you see more often now, he actually said he wanted a Cupid design...a week later and Good Music revealed their T-Shirt with the Cupid logo. What I'm trying to say is, everything is seeming the same and at this moment I dont see things getting better, or maybe I am wrong ?
Sorry for the essay ! And nothing against Givenchy, I have a couple of pieces myself !
I dont think its a big deal
you buy a $100 tee from one of these lux brands and its all on the standard bullshit tee...usually nothing special about the actual garment that makes it worth $100...its no secret that alot of high end brands use cheap materials and get by on good marketing and brand building.
wether you print on 6oz gildan tee, or a super soft AA lightweight 4oz tee, or cut and sew you own custom fit tee......its still only worth $10......but if you can market and brand yourself as lux and convince the customer to pay $100....then go for it.
its like telling someone that those high end Lebron X nike+ super special edition, isnt real leather so its only really worth $40........if they can build a market and convince you to pay $290...then go for it.