URBN i cant quote you or even @reply you its weird... (EDIT: also you dont have a username lol whats up with that)
But anyways,
Charging $12.99 for a snapback with 3D embroidery just seems crazy to me. And things like that obviously hurt the industry because I have kids saying they wont pay X amount for a product just because some wack person is selling it way below market value because they think they'll make more money this way.
I've just noticed a lot of brands lately on IG and twitter selling like $10 shirts and $30 hoodies and all this(not sale prices, either). So many kids think that the cheaper the product is, the more sales you will get.They get it in their mind if they get X amount of sales in a month they will be "kings"(read: successful). But if you're selling 100 shirts, and only making $5 on a shirt, thats only $500 after selling 100 items to what I would assume is 100 customers. Why not sell it at a reasonable price of say $20, or even $30, to 30-50 customers and make even more money with less work...
This makes total sense, but it goes both ways. From my experience I've seen alot of start up "brands" sell their tee's/hoods for $30-60 (especially in my area) which would be fine, if their quality matched the price. Too many people just see this as a way to make quick cash while using Gildan blanks, no labels, and no real aesthetic or branding. If I copped a shirt from one of these brands without first seeing it I would return it in a heart beat no matter what the design looked like. For us and the brand I'm in we started with Gildan tees, no labels, etc. but our designs were decent. We only charged less than $15 but have been upping our prices since then. Each new release we get better and better. Since our Spring/Summer release we've been sewing in our own custom labels and using Alstyle tees. At the moment our shirt's are priced low only because we have 1 small and 1 XL left in what's available. Our next drop is coming very soon and will be one of our largest so everything will be worth the prices. $20 tees, $30-40 hoods, coaches jackets, etc. Haven't really figured out our margins just let since we are still in our production mode. But, even if you are doing everything correctly from the industry standards, if you aren't marketing your brand right and gaining support, followers, customers, etc. then no matter what your prices are at it won't really help you sell your goods. The worst is people who have had their brands for more than a year or two and don't have good quality products. My brand "Divided Minds" has only been alive for a little over a year now, so we still have a long way to go and more knowledge to gain. It's just a great thing to see your progression and turning the idea into a reality and real business.
