With your brands how much of you do you put in it? ... And every lookbook will have some type of theme due to how I'm feeling about the clothes and season.....
And also how is your design process? For me I will design something and then love it look back and hate it and before it goes to print I will change it like 4-5 times before I send the email with the fink design... And I eventually stop liking my old designs and focus on something else..
The theme especially. Each collection will never be "just a hodge podge of designs tied together under some flimsy theme." I feel like brands that strictly produce clothes (of course each season should be different) -- but there should certainly be an underlying narrative, everything should spring from this context.
As far as me in my designs? As much as makes sense within the context.
We seem to have the same design process. My design process is very much the same! I have to let something sit with me, and after looking at it the 1000th -- if I don't like it as much as the 1st time -- change it or scrap it.
Sketches, sketches and more sketches.
Reading things that have nothing to do with street wear.