By the way everybody I just got sales to Switzerland & Germany today. I'm now convinced Karmaloop Kazbah is KEY for expanding internationally.
Local (international, swiss, german) trade shows?
Visiting shops and making the personal connection?
When I do expand to Europe, I doubt I'll do trade shows at first, but certainly, I'll be traveling to ________, to check out the physical space and meeting the people I'll be selling to.
I've seen HB brands who just post here get international sales as well..
I'm personally NOT spending the money to skip over the Atlantic to go visit any one shop. Anyways I hand-make everything so I can never go too far from the factory in Cali. But yeah you can post on HB & get international sales but nowhere near what karmaloop will do for you. 6 countries in 12 days has been my personal experience