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September 12, 2012 @ 01:05 PM
karakter1

Post: 592

Join Date: Jun 2006

Mainstream vs Selling Out

first of all...streetwear is officially mainstream!

just take a look back 10 years ago at the accessibility of independent brands....and compare it to now......Brands are in 10x more stores, are in online stores (which changed the game), and there is so much media and social media that its impossible to really be underground.

selling out used to mean- going from the mom and pops boutiques (which kept the brand local and only spread by word of mouth), to bigger accounts ( which made the brand accessible to larger audience).

now...all the brands are in 100 accounts worldwide, on 1000 blogs, in 50 web-stores.

selling out is simply a term that consumers throw around once they realize that the brand they just discovered a year ago....is actually bigger than they realize.

now that streetwear is officially mainstream....on every blog...in 1000s of stores....accessible to anyone around the world regardless of whether they fit the imaginary lifestyle..........there is only SELLING!

all of the major brands have adjusted to this......you cant start your brand based on what you believe your fave brand did in 2002.
September 12, 2012 @ 02:37 PM
ricosway

Post: 52

Join Date: Apr 2012

jayzus what happened to hb talent.....came in here to say @ricosway your shit is so fucking whack lol. no need to pull out numbers because 12837912879837917297million tumblrfags can buy yo shit but don't you ever call your shit inspired or "original"

"Stay Original, Be An Individual - SNDVL" after reading this and taking one look at your designs... what a joke. of course there is a market for this type of shit for people who don't know any better.

whack ass fucking brands stop posting
peace


@12ip show me your brand, if yours is better than mine I'll stop posting, if not then you're irrelevant.
September 12, 2012 @ 02:44 PM
ricosway

Post: 52

Join Date: Apr 2012

Wasup everybody this is Armand Dushae owner of DMBGS by Armand Dushae A line of coinpouches handmade in California that have recently been added to the Karmaloop Kazbah line-up

At 19 years old I launched my company, & in the 10 months since then [ with only about 4 months of actually going hard] I've achieved some degree of success, so hopefully I can contribute to the discussion . Here are some factors that have helped the progress of my product-

- Specialization , My niche is coin pouches. the t-shirt market is over saturated. Unless your brand is fundamentally unique you will need spectacular designs or a celebrity cosigner to succeed. Try to create something (other than a logo) that gives your products that signature look.

- Made In USA , People love the fact that something is homegrown , especially in the current state of our nations politics & economy.

- Good Marketing, If you aren't sending out 15+ emails on the daily ( to stores, stylist, blogs, etc) , all over every social network, and active in the local fashion community then you're not on your job. Youtube is a marketing tool that has greatly helped my brand as well as given me the opportunity to help other brands. My series Tha Trend was instrumental in getting DMBGS known on a larger scale.

- Attention to Detail, things like paying the extra 15 cents per label to have metallic thread, specialty packaging, & lining every bag with silk are the little factors that I'm convinced set my products apart from every other coin pouch on the market.

- In House-Production, I understand everyone isn't a screen-printer or designer but if you can have manufacturing local it gives you the opportunity to quickly ride the "waves" of any current events. One example of what I did was release a Giants Superbowl coin pouch 30 minutes after New York won. It sold out before the week was over (granted it was a limited collection)

I know a lot of you underground lines are probably wondering the affects of partnering with Karmaloop Kazbah & how it boost sales. In the past week & a half I've received orders to Austria, Belgium, Canada, Cali, Mississipi, Texas, Florida, New York & North Carolina . Karmaloop Kazbah is definitely the way to go if you want that worldwide exposure, though they take their 35% and make you pay for shipping , its definitely worth it. Another benefit of partnering with the Kazbah (that's arguably the biggest perk) is the fact that your contact information is on the top of your vendor page. If you have a dope product then web-stores, boutiques, brands & blogs will begin to slowly flood your inbox with business proposals & marketing opportunities.

Any questions hit me up
-Armand Dushae

P.S. Any brands looking to have coin pouches produced I offer the lowest minimums, most customization options & am willing to work with you on pricing . The profit margin is much greater than t-shirts. Also anyone wanting to collaborate , I'm all ears [& Karmaloop Kazbah encourages us to list our collaboration products, so it has the potential to be lucrative ] . Contact : dimebags@armanddushae.com [case-sensitive]


ill pouches homie, this is what I've been looking for. I'm going to shoot you an email today.
September 12, 2012 @ 02:50 PM
al dente co.

Post: 339

Join Date: Jun 2012

Location: MIAMI

@armanddushae

SAW YOUR COIN POUCHES.... NOT MY CUP OF TEA. BUT IT'LL SELL. THAT STEVIE J ONE HAD ME LAUGHING...

COOL APROACH AND GOOD LUCK. YOU SHOULD BE FINE.

al dente company // aldenteco.com

September 12, 2012 @ 02:53 PM
ricosway

Post: 52

Join Date: Apr 2012

HEY....

I'M ALWAYS DOWN TO GIVE PEOPLE ADVICE WHEN I CAN OR HELP SOMEONE OUT. I READ THIS A WEEK OR SO AGO AND IT DOESNT RELATE TO "STARTING A BRAND" BUT IT HELPS WITH RUNNING A BUSINESS AND HAVING A DIFFERENT MIND SET.

I HAVE A FULL TIME CAREER THAT I LOVE, BUT I HAVE A BIGGER PASSION FOR FASHION AND CLOTHES. SO AL DENTE IS MY SIDE HOBBY TILL IT BECOMES MY CAREER.

STARTING A CLOTHING LINE IS COOL. IT'S FUN AND IT HAS POTENTIAL TO MAKE MONEY. NOT TOO MANY PEOPLE ARE SMART BUSINESS WISE. THIS WON'T ANSWER ALL YOUR BUSINESS QUESTIONS, BUT IT PUTS YOU IN THE CORRECT MIND SET.

GOOD LUCK TO ALL OF YOU.

http://finance.yahoo.com/news/21-ways-rich-people-think-differently.html?page=all


I'm definitely going to shoot you an email because that's my next goal, getting in these sneaker boutiques.

I read that Yahoo article as well and it's true, I had to share it with a few of my friends.

Thanks,
Rico
September 12, 2012 @ 03:36 PM
stuffedclothing

Post: 31

Join Date: Jun 2012

Check out my Everybody Hates Haters tee I thought it would cheer everyone up from all the negativity going around as of late. Link
September 12, 2012 @ 03:50 PM
ricosway

Post: 52

Join Date: Apr 2012

Check out my Everybody Hates Haters tee I thought it would cheer everyone up from all the negativity going around as of late. Link


A couple people in this thread need to see that tee.

Keep doing your thing g
September 12, 2012 @ 04:04 PM
bradenjust

Post: 302

Join Date: Jun 2011

What do you guys think of the name BTRSTK or Butterstickinc. for a clothing line?


I'd go with Butterstickinc but use BTRSTK for promotional tee's, a second domain for your website, etc...

Our brand name is Sole Individual but we use SNDVL for the uses above.

Good luck on your brand homie!


thanks dude. I have had this brand for over two years but it just always get ripped on by kids who turn it into perverted saying and thats really the only reason i am thinking about changing it.

Im thinking about changing it to JUST.FUN brand. What do you think about that name vs the Butterstickinc?.

Follow me on instagram @bradenjust MM White size XL for sale.

September 12, 2012 @ 07:22 PM
rare01

Post: 90

Join Date: Jul 2012


where is his website


You don't really wanna know, but if you must, it's on his signature.
the guy is the shit and knows his strengths and weaknesses so well to create that amazing site
He's rebranding for something special. But wait, why would he wait until now to pay for new designs/logos/branding if he knew making graphics wasn't part of his talents all along. Makes a lot of sense

I usually like to mind my own business but this asshole is too out of line. So much to hate yet nothing to proof.
Anyways, back to our regular scheduled program
Pce
September 12, 2012 @ 07:28 PM
DannyHH

Post: 550

Join Date: Dec 2006

Location: United States

People need to recognize that brands have targeted audiences, Hypebeast these days is a unique audience. Im just saying many brands posting in here wont be getting what they want to hear from Hypebeast.
September 12, 2012 @ 07:50 PM
trevorsanderson

Post: 271

Join Date: Mar 2012

Location: Sacramento, Ca

Anyone know a place that makes good quality keychains?
September 12, 2012 @ 07:52 PM
stillwild

Post: 560

Join Date: Jan 2012

Location: US

Everyone who hosts through go daddy, check your e-mail; there's one month of free credit for all registered accounts available to you!

Talk about customer service/ relationships!

www.stillwild.co / online store that celebrates nature!

September 12, 2012 @ 07:53 PM
stillwild

Post: 560

Join Date: Jan 2012

Location: US

Camaraderie is key, right ?


All day.

www.stillwild.co / online store that celebrates nature!

September 12, 2012 @ 07:58 PM
armyofkings

Post: 39

Join Date: Jun 2012

Location: www.ARMYOFKINGS.com

@highlyhonored you are right about that man..

JOIN THE ARMY www.ARMYOFKINGS.com

September 12, 2012 @ 08:02 PM
stuffedclothing

Post: 31

Join Date: Jun 2012

@ricosway Haha ya I appreciate you checking it out
September 12, 2012 @ 08:16 PM
aaronstrdywngs

Post: 53

Join Date: Jun 2012

Location: Manchester, UK

@qrct1 its cool man, no worries. In terms of skills you needs, I totally agree that it takes more than just playing around with your theme to make your site look credible. At the moment, I still feel that mine doesn't really showcase what my brand is all about. Im still learning. But to be honest I pretty much self taught myself some basic web design, read wordpress documents and also learnt some basic HTML. If you put the man hours in, then it will pay off and not only will you have a site to run your business from, but you will have a skill that you can utilise. Id recommend going onto wordpress.org and reading their support forums and docs, they are really helpful. If your looking for a quick site without using bigcartel or anything like that, then get a web designer to help you, because it is quite time consuming.
Thanks.

Rad produced not mass produced: www.strdywngs.com | strdywngs.tumblr.com

September 12, 2012 @ 08:23 PM
aaronstrdywngs

Post: 53

Join Date: Jun 2012

Location: Manchester, UK

oh and @ricosway thanks for the feedback on the site bro, appreciate it.

Rad produced not mass produced: www.strdywngs.com | strdywngs.tumblr.com

September 12, 2012 @ 08:26 PM
stillwild

Post: 560

Join Date: Jan 2012

Location: US

People need to recognize that brands have targeted audiences, Hypebeast these days is a unique audience. Im just saying many brands posting in here wont be getting what they want to hear from Hypebeast.


Taken from Media Lab 101 (source of HB ads)

76% of our readers are in the key age range of 19-32.
Over 90% of our readers are single.
Over 90% are male.
60% have an income of over $25,000 USD
66% say they’re definitely interested in buying products featured on hypebeast.com
Our readers are educated: 66% have college degrees or higher
74% of our readers access hypebeast.com everyday.

www.stillwild.co / online store that celebrates nature!

September 12, 2012 @ 08:53 PM
zoidanum

Post: 94

Join Date: Mar 2006

@bradenjust
Without knowing jackshit about your brand, the first thing I was thinking of when I read Butterstick was how some guys are going to turn that into some sexual/pervert joke. The name is basically a perfect template for somthing along those lines. Now if your main designs would be half nude girls on shirts it would kinda play along (almost like T.i.t.s.).
It would definately not be some kind of brand name that would sound appealing to me.
Compared to Just Fun. Idk man that doesn't really ring any bells either. Finding a good name can be as hard as coming up with a good logo. In the end if you like something just run with it, ignore jokesters and such.
September 12, 2012 @ 08:54 PM
ArmandDushae

Post: 142

Join Date: Dec 2011

Location: Oakland, Ca

@aldenteco
- the pouches were just my unique foot in the door. now that i'm on KL Kazbah i have all intentions of raising hell w/my belts, t-shirts & headwear ( my original "dream" ) so maybe eventually you'll see something you can dig.

@ricosway
-fasho, I look forward to that email.

By the way everybody I just got sales to Switzerland & Germany today. I'm now convinced Karmaloop Kazbah is KEY for expanding internationally .

dmbgs.biz / dmbgs101@gmail.com / @ArmandDushae

September 12, 2012 @ 09:17 PM
stillwild

Post: 560

Join Date: Jan 2012

Location: US


By the way everybody I just got sales to Switzerland & Germany today. I'm now convinced Karmaloop Kazbah is KEY for expanding internationally.


Local (international, swiss, german) trade shows?
Visiting shops and making the personal connection?

When I do expand to Europe, I doubt I'll do trade shows at first, but certainly, I'll be traveling to ________, to check out the physical space and meeting the people I'll be selling to.

I've seen HB brands who just post here get international sales as well..

www.stillwild.co / online store that celebrates nature!

September 12, 2012 @ 09:28 PM
karakter1

Post: 592

Join Date: Jun 2006

@armanddushae

congrats...the Loop is no joke!
September 12, 2012 @ 09:31 PM
karakter1

Post: 592

Join Date: Jun 2006

@stillwild

when dealing with direct sales (kinda)...a webstore or drop ship site is def a good way to get international.

when dealing with international boutiques...you can do decent biz through emails and phone calls...but it is def nice to meet up with people in person!

(getting a international distribution company is the way to go though)
September 12, 2012 @ 09:34 PM
qrct1

Post: 1017

Join Date: May 2012

@aaronstrdywngs thanks again. can never look away from free advice!

www.æterna.net/shop

September 12, 2012 @ 09:48 PM
bigsteeg

Post: 6

Join Date: Aug 2012

3 Kings Tee

Link



September 12, 2012 @ 09:56 PM
princeandprez

Post: 146

Join Date: Apr 2012

Location: Oakland, CA

@stillwild

when dealing with direct sales (kinda)...a webstore or drop ship site is def a good way to get international.

when dealing with international boutiques...you can do decent biz through emails and phone calls...but it is def nice to meet up with people in person!

(getting a international distribution company is the way to go though)

Ideally, do you use a single company to distribute/ package/ label/ ship everything at once? We're looking to roll a line out on KL and in local stores in the next few months, but actually getting people the product seems to be the hardest part.

Find us at www.princessesandpresidents.com

September 12, 2012 @ 09:57 PM
princeandprez

Post: 146

Join Date: Apr 2012

Location: Oakland, CA

3 Kings Tee

Link





I think its a cool enough design, I just can't see a lot of people wearing it (when adhering to current styles).

Find us at www.princessesandpresidents.com

September 12, 2012 @ 10:01 PM
♥♥♥♥☮☮☮☮☮♥♥♥♥♥⚐⚑☺☺☺

Post: 1606

Join Date: Jul 2012

Location: Pretty boy central

@princeandprez

But your avatar on a sweatshirt and I will buy it.

https://soundcloud.com/tobiokami/okami-tobiokami https://soundcloud.com/tobiokami/okami-tobiokami MY MUSIC---

September 12, 2012 @ 10:08 PM
Laurence of Arabia

Post: 274

Join Date: Dec 2011

People need to recognize that brands have targeted audiences, Hypebeast these days is a unique audience. Im just saying many brands posting in here wont be getting what they want to hear from Hypebeast.


Taken from Media Lab 101 (source of HB ads)

76% of our readers are in the key age range of 19-32.
Over 90% of our readers are single.
Over 90% are male.
60% have an income of over $25,000 USD
66% say they’re definitely interested in buying products featured on hypebeast.com
Our readers are educated: 66% have college degrees or higher
74% of our readers access hypebeast.com everyday.
thats some awesome information right there, the market seems to be thriving !!
September 12, 2012 @ 10:19 PM
princeandprez

Post: 146

Join Date: Apr 2012

Location: Oakland, CA

@princeandprez

But your avatar on a sweatshirt and I will buy it.

We plan to for the winter line!

Find us at www.princessesandpresidents.com


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