Starting a New Line/Brand Feedback Thread

Your face is a joke.

beside all the arguing .....i just looked at the box we have left of shirts...and we only have about 20 or left sooo

@lamash

I know that it was just the hat.
The hat was the least original piece and the least creative.

From a business standpoint, the restock makes perfect sense, but from a consumer standpoint?
It's like if Supreme reprinted something from their first collection, the brand couldn't help but be tarnished -- same with B.G. up until this point, they've worked under the same exclusivity model as Supreme, but all of a sudden it's okay for them to change their model just because of a demand?

Supreme has plenty of demand, they certainly wouldn't buckle, not only because it's been years and it would do noticeable damage to their rep, but people would hate on them for ABANDONING THEIR promise.

What more does a brand have to accomplish than to adhere to it's brand promise? I think worked out ok, 'cause B.G. wasn't all about exclusivity, it was just a component, but still, sell-out.

I don't believe one can compare Supreme and BG. They operate under two completely different philosophies and business models. Supreme is a faceless entity, with no real one-on-one customer relationship. Benny Gold, however, is a brand built by and named after one man. BG's manner of business involves forming and maintaining relationships on a personal level with consumers, supporters, and fellow brands alike. If loyal people with whom he interacts with on both a regular and business basis express their dismay for missing out on something he himself created, I don't blame the man for listening. He states on his blog, "a lot of our key store accounts and customers missed out on them so we re-ran a VERY LIMITED amount." This means the small restock fulfills demand on the behalf of both contracted vendors and an integral client base. Rather than "selling out," I see it as more of an olive branch extended to disappointed fans and suppliers alike who had the misfortune of missing out on the release. Not to mention he's one man with a personally-run retail space and people on the payroll, along with a new family. I don't feel his creativity has been hindered a bit by the need to operate his business in a practical manner.

@lamash

I know that it was just the hat.
The hat was the least original piece and the least creative.

From a business standpoint, the restock makes perfect sense, but from a consumer standpoint?
It's like if Supreme reprinted something from their first collection, the brand couldn't help but be tarnished -- same with B.G. up until this point, they've worked under the same exclusivity model as Supreme, but all of a sudden it's okay for them to change their model just because of a demand?

Supreme has plenty of demand, they certainly wouldn't buckle, not only because it's been years and it would do noticeable damage to their rep, but people would hate on them for ABANDONING THEIR promise.

What more does a brand have to accomplish than to adhere to it's brand promise? I think worked out ok, 'cause B.G. wasn't all about exclusivity, it was just a component, but still, sell-out.

I don't believe one can compare Supreme and BG. They operate under two completely different philosophies and business models. Supreme is a faceless entity, with no real one-on-one customer relationship. Benny Gold, however, is a brand built by and named after one man. BG's manner of business involves forming and maintaining relationships on a personal level with consumers, supporters, and fellow brands alike. If loyal people with whom he interacts with on both a regular and business basis express their dismay for missing out on something he himself created, I don't blame the man for listening. He states on his blog, "a lot of our key store accounts and customers missed out on them so we re-ran a VERY LIMITED amount." This means the small restock fulfills demand on the behalf of both contracted vendors and an integral client base. Rather than "selling out," I see it as more of an olive branch extended to disappointed fans and suppliers alike who had the misfortune of missing out on the release. Not to mention he's one man with a personally-run retail space and people on the payroll, along with a new family. I don't feel his creativity has been hindered a bit by the need to operate his business in a practical manner.

I don't think the size of the re-print matters, he just said it that way, I feel, so that it seemed less like he was doing a full re-print, and contradicting himself.

How is it an olive branch?
Those same people, who likely have been following Benny Gold for seasons have seen lines come and go, I'm sure this isn't the first time he's received requests for reprints.

B.G & Supreme are different in a lot of ways, but until this point, I'd like to see you provide evidence that they didn't both operate on the same model of exclusivity.

Until you can, with this collection, B.G. simply caved to demand.

If you've ever e-mailed Supreme, or went to their physical space, they actually do have customer service and are brilliant with it.

@lamash

I know that it was just the hat.
The hat was the least original piece and the least creative.

From a business standpoint, the restock makes perfect sense, but from a consumer standpoint?
It's like if Supreme reprinted something from their first collection, the brand couldn't help but be tarnished -- same with B.G. up until this point, they've worked under the same exclusivity model as Supreme, but all of a sudden it's okay for them to change their model just because of a demand?

Supreme has plenty of demand, they certainly wouldn't buckle, not only because it's been years and it would do noticeable damage to their rep, but people would hate on them for ABANDONING THEIR promise.

What more does a brand have to accomplish than to adhere to it's brand promise? I think worked out ok, 'cause B.G. wasn't all about exclusivity, it was just a component, but still, sell-out.

I don't believe one can compare Supreme and BG. They operate under two completely different philosophies and business models. Supreme is a faceless entity, with no real one-on-one customer relationship. Benny Gold, however, is a brand built by and named after one man. BG's manner of business involves forming and maintaining relationships on a personal level with consumers, supporters, and fellow brands alike. If loyal people with whom he interacts with on both a regular and business basis express their dismay for missing out on something he himself created, I don't blame the man for listening. He states on his blog, "a lot of our key store accounts and customers missed out on them so we re-ran a VERY LIMITED amount." This means the small restock fulfills demand on the behalf of both contracted vendors and an integral client base. Rather than "selling out," I see it as more of an olive branch extended to disappointed fans and suppliers alike who had the misfortune of missing out on the release. Not to mention he's one man with a personally-run retail space and people on the payroll, along with a new family. I don't feel his creativity has been hindered a bit by the need to operate his business in a practical manner.

I don't think the size of the re-print matters, he just said it that way, I feel, so that it seemed less like he was doing a full re-print, and contradicting himself.

How is it an olive branch?
Those same people, who likely have been following Benny Gold for seasons have seen lines come and go, I'm sure this isn't the first time he's received requests for reprints.

B.G & Supreme are different in a lot of ways, but until this point, I'd like to see you provide evidence that they didn't both operate on the same model of exclusivity.

Until you can, with this collection, B.G. simply caved to demand.

If you've ever e-mailed Supreme, or went to their physical space, they actually do have customer service and are brilliant with it.

Unfortunately, I can't bring myself to keyboard-warrior another brief essay in defense of a brand I have zero personal association with. I doubt either one of us will be convinced by the other as to what defines "selling out." As I stated before, I simply do not believe a limited-run restock of one item designates selling out; nor have I seen BG's exploration into current trends to be anything more than a demonstration of how vast his creative span can reach.

The path that this conversation has taken has diverted immensely from the initial debate of originality in correlation to success within brand practice. Bringing it back to the original topic on-hand, I can understand the initial points you were making in terms of questioning the originality of some designs shared on this thread. However, we must practice what we preach. Is the visual identity of your brand, as well as the artwork and philosophy behind it, original? Not only that, but is it successful? Circling back to my initial post, one does not equal the other, though both aspects (especially the latter) are typically met when branding is carried out properly.

@lamash

I know that it was just the hat.
The hat was the least original piece and the least creative.

From a business standpoint, the restock makes perfect sense, but from a consumer standpoint?
It's like if Supreme reprinted something from their first collection, the brand couldn't help but be tarnished -- same with B.G. up until this point, they've worked under the same exclusivity model as Supreme, but all of a sudden it's okay for them to change their model just because of a demand?

Supreme has plenty of demand, they certainly wouldn't buckle, not only because it's been years and it would do noticeable damage to their rep, but people would hate on them for ABANDONING THEIR promise.

What more does a brand have to accomplish than to adhere to it's brand promise? I think worked out ok, 'cause B.G. wasn't all about exclusivity, it was just a component, but still, sell-out.

I don't believe one can compare Supreme and BG. They operate under two completely different philosophies and business models. Supreme is a faceless entity, with no real one-on-one customer relationship. Benny Gold, however, is a brand built by and named after one man. BG's manner of business involves forming and maintaining relationships on a personal level with consumers, supporters, and fellow brands alike. If loyal people with whom he interacts with on both a regular and business basis express their dismay for missing out on something he himself created, I don't blame the man for listening. He states on his blog, "a lot of our key store accounts and customers missed out on them so we re-ran a VERY LIMITED amount." This means the small restock fulfills demand on the behalf of both contracted vendors and an integral client base. Rather than "selling out," I see it as more of an olive branch extended to disappointed fans and suppliers alike who had the misfortune of missing out on the release. Not to mention he's one man with a personally-run retail space and people on the payroll, along with a new family. I don't feel his creativity has been hindered a bit by the need to operate his business in a practical manner.

I don't think the size of the re-print matters, he just said it that way, I feel, so that it seemed less like he was doing a full re-print, and contradicting himself.

How is it an olive branch?
Those same people, who likely have been following Benny Gold for seasons have seen lines come and go, I'm sure this isn't the first time he's received requests for reprints.

B.G & Supreme are different in a lot of ways, but until this point, I'd like to see you provide evidence that they didn't both operate on the same model of exclusivity.

Until you can, with this collection, B.G. simply caved to demand.

If you've ever e-mailed Supreme, or went to their physical space, they actually do have customer service and are brilliant with it.

he didn't say customer service, he said customer relationship. i have never seen supreme commit to personal customer relationship. the only customer relationship i have with supreme is an email once a week on their web shop.
for an example, i built a personal relationship with benny, ( i'm sure along with many other people), and he even blogged about me a long with another small brand. it made my day when i found out about it, and it was because benny was willing to go the extra mile to connect with his fans and be appreciative.