Everyone wants to be a trendsetter with a movement, but no one wants to start a trend.
The premise of a good and successful, but even more sustainable business -- an idea that hasn't already been done.
To fill a need.
Half of these brands on this thread?
Half-baked. If you wanna do it for just the money that's cool. But don't expect any longevity as long as you look EXACTLY other brands -- the only thing separating you then, price.
I can't express how annoyed I am, EVERYTIME I read a brand's about.
"BLAH, we want to start a movement" (well what is it
"Our movement is..." (enter FIFTY different, UNRELATED subjects, in an attempt to capture A HUGE MARKET THAT YOU ULTIMATELY CANNOT SERVE WELL, imagine if McDonalds tried to serve gourmet cuisine alongside a Mcwhopper. Exactly).
Stop calling your shit a lifestyle, if your answer to WHAT IS YOUR LIFESTYLE is, any form or variation of this.
That's not a lifestyle.
word up. there's really no originality in brands now a days. upcoming brands taking the supreme box logo and changing the text to their brand name, talking about how "their different" but really not. ripping off designs from others, and all this other stuff. brands are following trends and doing what others do, which isn't part of being successful. yea you'll probably sell out in clothes, but really you're just selling out. cause what's a brand with no originality?