Jake's doing his thing and getting his brand out there, that's all that matters. Surprised no ones brought this up yet but how do y'all feel about brands on Insta who follow thousands of people and hope for a return in followers? I usually get followed by extremely horrible brands who follow 10's of thousands of people. I get it they want people to see it and comment and like, lead to buying, etc. I've never seen a dope brand do this. We just hit 1,000 last week which isn't much but still appreciate all of our followers we have. I'd rather try and gain the people who I know will be interested in our brand vs following everyone just to look like you have tons of followers and your brand is the next big thing. What's your guys opinion?
I love instagram(IG), one of the best markting tools we have right now since facebook has been shitting the bed lately. I wont lie, i've put some mad sweat equity into our IG account, followed about 67k people and we have 20k that follow us. I've done upwards of $1000 worth of sales from instagram over the past 6 months if not more. Its a hit or miss sometimes tho. Any type of marketing/poster will go no where fast on IG, so you have to use it more as a branding tool to just show, and not try and actually sell it directly.
Looking at my account now, i wish it didnt show we were following so many people, but for every positive theirs a negative.
If i had to start over, i think i would still follow a bunch of people, however theres limits on new accounts that dont let you follow more than 5k. Half of that would be because i know im not a /brand/ new company, i think my stuff is above average compared to all the brands on IG (im referring to the t shirt only brands that make up the majority of accounts). I dont spam stuff either, 1-2 pictures a day, sometimes not even related to my brand. Its good to have a "real" feeling to your online appearance, i eat and party like everyone else, might as well share some unique things along side it.
Other half of the reasoning would be that 'ive heard from tons of friends and friends of friends that were like "oh ya, you guys followed me on instagram a while back!". Boom. Thats a success to me, most of the people that have said that end up buying from us down the road.
IG also lets me connect with my customers, and try and connect with future customers.
"If its a stupid idea and it works, its not stupid"
Edit: To add on the whole brand loyalty/target market thing, i believe that the people that do follow you back are the ones that fit into that category, maybe not all of them, but following a bunch is a good way to of course find some new loyal customers which i have done. Also i dont just follow randoms, search by #hastags for local landmarks/airports etc, and then go through friends list etc to find locals
Instagram is FREE, theirs no reason NOT to use it to try and obtain customers/sales.