How do you guys feel about company Facebooks? Here's pretty much what I'm getting at:
A) Don't release a Facebook until your company has a strong following (Even though it is a great marketing tool)
B) Start with a Facebook off rip and hope for the likes to come ( Not having a few thousand likes makes your company look weak and may question buyers as to why no one likes the company)
Its sad its almost unprofessional to NOT have a Facebook as well.
I'd say you should have a facebook page the day you launch your brand. It definately does not hurt and gives you more chance to gain exposure. The internet is one of your best marketing tools. Use it!