^ I like the direction of it, could use a bit more originality. That second picture just screams Black Scale to me personally.
What he said. Can't go really wrong with those kinda designs due to current trends, yet if I was going down the posted pics they remind me of:
1. Bloodbath, 2. Black Scale, 3. Diamond Supply, 4. Acropolis
Which is not really a bad thing since these designs sell but they also come off as unoriginal and would turn me personally away from buying your stuff.
the crazy thing is.....how were people not turned off by Black Scale, if it looked like Diamond? why are people not turned off by Bloodbath if it looks like Black Scale? why are people not turned off by Acropolis if it looks like Bloodbath and Black Scale?
are consumers looking for original? idk. ( before you start to hate)...its just a question.
No hate at all. I feel alot of customers aren't looking for original. That's why I said that designs which will fit these trends are sellers. He print those and he would be in for a quick buck. Longevity? Not so much. From the brand owners point of view, I would not even get designs done if I feel they lack originality, I would not want to build a brand of so people can say "Looks like ..." I want them to look at my shit and think yeah thats definately "Whateveryourbrandiscalled".
As for the brands I mentioned, Black Scale and Bloodbath could pretty much fit in the same mix I agree. I would not put Diamond and Acropolis with them whatsoever. Also I think, and I'm speaking for me personally here, as a customer I prefer those brands which I can indentify with the most. Meaning I find out about your brand, google your shit, read your blog, check your lookbooks and decide whether to cop or not. I know alot of people don't do this they see a shirt think its hot and buy it. Its cool that way, I just like to find out more about the brand and the people behind it in general.
The thing with his designs is I take a look at the 4 pics and I find a shirt in everyone of those mentioned brands lookbooks which I would identify with his designs. This shows me that, first there is no general concept behind it (ie mix of 4 different brands) and second there is not alot of originalty.
This was the very first thought when I took a look at his first design. And I feel alot of people would think of him doing a rip off even if he maybe never seen the shirt or heard about the brand.