Is that considered "selling" out...
selling out what?
the store that can care less about your stuff?....the consumer that doesn't know you exist?...yourself ?
( not talking bout you in particular...young brands in general)
this is business. you either do well, or you don't........and you know what it means for a business to do well. It can be a T-shirt biz, or a damn Pizza place....biz is biz and there is only ONE factor that will dictate the success of all businesses.
LOL. I was typing the same thing but deleted it because I didn't want to hurt anyone feelings who may think this business is all roses and honey drops.
If you can't adapt then you won't survive. That's why people mimic, spoof, and replicate the heavy hitters. It may be lame but it's "smart" business sense to get noticed. It doesn't always work out, not saying it's right but that is just how it is...