common misconception a great product is indeed a great thing to have, but good advertising is the best thing to have.
what good is a product if no one knows about it, buys it?
its funny you say that though, my adv. teacher was talking about a survey of us citizens, and marketers -- advertisers, specifically, are viewed as one of the least trusted professions.
so it's funny you say that.
good ads demonstrate the true brands value, nothing more.
a smokescreen isn't an ad, it's just a smokescreen for a bad product.
----what good is a product if no one knows about it, buys it?----
1) Believe it or not quality products can survive without ads, there are always gonna be people buying great product, product might not sell fast or there might not be a huge crowd after it but it still sells itself ( word of mouth, customer satisfaction etc )
(Most great streetwear companies survived in the long run not because of ads but cos of the product they had in the beginning. Bape.Neighborhood etc had no ads back in 93, how do you think they survived all those years without the internet? ) How often do you see ads from visvim ?
----good advertising is the best thing to have----
2) On the other hand, Having amazing ads doesn't necessary mean the product is great. It only means more exposure, interaction etc. At the end of the day no matter how much $ spent on ads or campaigns, people still look at the products after the initial attraction from the ads.
Don't get me wrong, Ad are definitely important (and might even be more important than the product itself in some industries) . But is it more important to have quality products or great ads? It's your call.Personally I would pick quality products any day