appreciate the kind words as always, everybody...
for me, it'd say online vs face to face is around 50/50 right now in terms of my sales, but i oddly don't find a ton of success in my home city of boston haha.. i sell a lot of online to cali, texas, new york,etc. the success i have face to face is at sneaker shows, hip hop shows, our pop up shop last week, etc. i do find that when put in front of people it's not a hard sell at all while online people have to really want it.
i guess in time i'll have most stats to go off of tho...a couple of my boston stores have done real well while others not as much...but there's a shop i sell out of in san diego that has been killin it. i've definitely just found success in networking, trying to be as helpful as i can to others, and supporting anybody who supports me. a couple months back i released a mixtape of artists i work with (http://lgnds.bandcamp.com/) that helped us gain exposure, the pop-up shop last weekend was a success, and otherwise just shaking as many hands as i can. it doesn't hurt to have quality products and universal clean designs that i feel anybody can enjoy either!
i've been to hell and back with this stuff (hardly an exaggeration with this being the basis of 2 cross country moves, being broke as a joke, etc haha) and i think people see that, see the work that goes into it all, and find the brand something easy to get behind