^ im a Busines and Fashion double-major. I guess im putting the two together then lol. But still homie told him to jump from starting low at $15 to eventually trying to get to $100 - i feel like everybodys throwing alot of hate his way - were here to build each other up and give feedback that can be used
actually i think the answer is to start off selling cheaper products at a higher price, then moving on to more expensive products. like, start with selling t-shirts for $20 - $30. once your successful with that, then move on to selling more expensive products like jackets and knits for $100+. then when you're established, you can sell whatever at ridiculous prices (like bape was)
raw materials wise, a t-shirt and a jacket aren't that different, but its tolerable to charge $100 for a jacket but not $100 for a tshirt.
for example, diamond supply started off selling skateboard bearings (which are overall cheaper than varsity jackets). once they were successful, they were able to sell more expensive things.
hope that makes sense.
