lol @ saying that COD is successful because of it's amount of customization.
It's amount of customization is laughable.
Customization is pretty low indeed. I remember RB6 Vegas, it didn't have classes the same way CoD does (I think it had something like classes but not exactly like CoD's), but it let you pick whatever weapons and equipment you wanted, and it let you choose what armor, how much armor, what color if you made it to Elite, etc. I remember people running around with some bright colored clothes without any armor on so they could move fast... lol Those were the days... But I never made it to Elite. I stopped playing (since CoD4 came out) right when I got to the level before it. lol