There is a call for diamond product now, a very heavy fluxuation since the early 04/05 stuff. everyone wants diamond now, supply and demand!
Diamond has become a much more popular brand now than it was back in the days when every tee we dropped sold out online in 5 minutes by resellers. I mean I think its dope and it feels good to see people wearing Diamond almost everywhere I go nowadays but I do miss the days of only the skaters and kids on the forums rockin and knowin about it. Those days are the past so all we can do is move forward with the brand and do as many exclusive joints as possible for the Diamond fam that have been around for years. Puro Pari, Hall Of Fame, Rick Ross and other exclusive drops we do are for the people that been fans and don't just rock Diamond because everyone else is on it now.
We are in a recession and things are not what they use to be with all the small skate shops and boutiques we use to only sell to goin out of business. For a brand to stay in business these days you have to expand which hurts us when it comes to being exclusive but we have to keep the lights on.
When a brand becomes popular and easier to get the resell value is going to drop & resellers are going to stop buying it all up instantly online..... This may be a good thing since not as many exclusive tees that common folks don't know about hit ebay for the rest of the world to cop.
As for Diamond as a brand and me as a person, not much has changed... i'm still designing everything myself, still on the forums and still hangin at the Diamond store with the homies.
We will be droppin some more goods online real soon as well as a very limited
amount of tiffany Colorway Puro Pari tees.