How much of what you do design wise is personal preference, and how much is an eye for whats gonna be successful?
I remember one of you guys stating that your collexions are planned out/produced waaay before they drop so do you guys have like the spidey sense or whuut?
We basically make whatever we want to see made. We brainstorm, employees make suggestions and we go forward. Sometimes it's in sync and on the rise of some hot trend, sometimes it's way out of sync and other time we're a bit early on things. There are also certain things we just see as staple carryovers and re-work a bit each season.
But we also listen to what our stores and fans want. Like we never used to make logo tees, until people and stores kept demanding them.
I also do a lot of people watching and see what I think is working and what can be twisted, made better or refined. And other times we just strictly follow a theme or concept.
Right now we're in prelims of Spring '10