I really want to hear some legitimate and good arguments on why opening a store in SF would be BAD.
Opening in SF would hurt FTC and HUF sales. Opening in Chicago would hurt Uprise...
If it were about money, all they would have to do is make more available online and global online sales...
Supreme will lose that rawness if they become too marketable. NYC, LA, and Japan... that works. They should distribute more to indy skate shops globally... like in Brazil.


