From dealing with BBC/Ice Cream products on a daily basis, IMO the quality of the products, specifically the t shirts, justifies the price. The shirts hold their form and design after multiple washes and the prints don't fade either.
We receive new product from them every 2-3 weeks and always have people calling and/or coming in to grab the items as soon as we get them out. Granted its not for everyone, but I can see why the people who are fans of the brand/label like it so much.
very true brudda.i was blown away by the people i used to help with bbc purchases at the store I used to work at.people all ages, sizes, shapes, race, etc..there were kids who saved all their allowances for weeks for that one tee, or sweatshirt, to older rich folks that were looking for some classier, newer, more cutting edge(no homo) shit.People always tended to be psyched on the quality of the clothes too.
Im hoping the footwear really comes around to make it a complete collection.