"... Bohemien is the practice of an unconventional lifestyle, often in the company of like-minded people, with few permanent ties, involving musical, artistic, or literary pursuits."
Bohemien Apparel is a young and recently established Swiss brand with the opportunity to exceed in a very fast growing market. Based on the concept of MADE IN ITALY, the brand has launched providing a line of t-shirts produced in the same factory where many brands retailed under antonioli.eu manufacture their apparel. This in fact provides Bohemien's t-shirts an incredible quality in its products. The brand is mainly positioned in a market for young consumers with minimal, researched and sought-after style. The line consists of three t-shirts with an oversized and longer fit and three with a classic slim-fit. The aim is to develop a collection that illustrates the concept of the boheme: non-conventional, impulsive, passionate, creative and minimalistic. Stockists include worldknown stores as Antonioli Milan.
ONLINE SHOP AND INFO AVAILABLE UNDER: http://www.bohemien.ch