Releasing Tuesday, May 14
The i'iwi or Hawaiian honeycreeper bird of Hawaii is considered to be of significant value within our rich culture and history. The feathers of the i'iwi were championed by the ali'i which were used to decorate 'ahu'ula and mahiole; where some of these cloaks for the elite class contained up to hundreds of thousands of the fiery red feathers of the i'iwi. Unfortunately, due to their native forests being cleared for farming and unnecessary urban development, the i'iwi species has declined significantly in numbers and is now listed as a threatened species, which portrays a similar parallel to the Kanaka Maoli due to the introduction of diseases from Western contact which slowly decimated the Native population. To remain aware and alert of this, we've brought back our FITTED
Faithful tee in charcoal heather gray with the I'iwi bird in red outlined in white. The print appears on the front and the back with FITTED Hawaiâi and complimented by two yellow FITTED crests.
Will be available in-store and online