[E THE REAL] - 2013 Official Discussion Thread

January 25, 2013 @ 04:51 AM

iamethereal

Post: 214

Join Date: Jun 2011

E THE REAL
http://www.etherealco.com
http://shop.etherealco.com
To the stars through difficulties
Recognize real

January 25, 2013 @ 04:56 AM

iamethereal

Post: 214

Join Date: Jun 2011

E THE REAL Spring '13

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January 27, 2013 @ 06:21 AM

iamethereal

Post: 214

Join Date: Jun 2011

Teaser: Logo Stripe Crew Sock in Black/Turq
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Spring '13 - Part I lookbook is up now at etherealco.com

January 27, 2013 @ 08:59 PM

culturesupply

Post: 70

Join Date: Sep 2012

SPRING '13 - PART I

Yall kind of stole this picture from TeeNutty and VanStyles. But pretty cool

They are them, we are us.

January 30, 2013 @ 06:17 AM

iamethereal

Post: 214

Join Date: Jun 2011

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January 30, 2013 @ 08:09 AM

Some details for the pieces in Spring - Part I and the brand overall (updated):
- All the sweatshirts are extremely soft, premium midweight (pullover crew) fleece, lightweight (pullover hood) fleece. Features include a bottom-right woven label, back-neck logo, & printed inside tag. These pullovers DO NOT have the brands signature embroidered left-sleeve, because the first "Script" design released Holiday '11 came out before it was introduced and I wanted to stay true to the original.

- Snapback is 5-panel construction to help make the front embroidery more clean and simple. Features include a embroidered logo on the right side of the adjustable snap.

- Socks are a comfortable, high-quality Polypro crew sock. Features include arch compression, mesh vents, and embedded antimicrobials. Polypro socks have been engineered to help alleviate & prevent sweat build up whereas basic, cotton socks just soak it up and that's what causes any potential odor. They also hold up better and maintain quality after multiple washes.

January 31, 2013 @ 05:30 AM

iamethereal

Post: 214

Join Date: Jun 2011

The sock is also made up of Nylon, Elastic, & Lycra Spandex.

(updated)
Shipping:
- Free Shipping by E THE REAL has ended. To improve the way orders are shipped it's not feasible to offer free shipping to all orders within the U.S. anymore. However, all orders still ship within 24hrs (CST) of purchase date and should arrive in 2-3 business days. No order will ever be put on back order and have you waiting for weeks/months. Local orders to Lawrence, Kansas City, and some surrounding areas may arrive next-day if ordered before 5pm (CST). I make an effort to ship orders as quickly as possible and will do just about anything in order to get you your purchase in a timely fashion. Who likes to wait for new gear? Not me.

- Promo code "RR50" is good for free shipping on orders over $50.

- Take advantage of the brand being available on Karmaloop Kazbah (free shipping on all U.S. orders). However, certain items are marked up higher than the webstore (shop.etherealco.com).

February 14, 2013 @ 04:40 AM

iamethereal

Post: 214

Join Date: Jun 2011

E THE REAL Spring '13 - Part II

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February 19, 2013 @ 11:59 AM

iamethereal

Post: 214

Join Date: Jun 2011

Zoom: Multi Camo SR T-Shirt in Black
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March 1, 2013 @ 02:10 AM

iamethereal

Post: 214

Join Date: Jun 2011

Spring '13 Lineup
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March 4, 2013 @ 01:48 AM

sadsoul

Post: 30

Join Date: Jan 2013

Make shit designs
Put em on bitches
???
Profit?

Na

March 4, 2013 @ 01:18 PM

iamethereal

Post: 214

Join Date: Jun 2011

March 5, 2013 @ 12:04 AM

iamethereal

Post: 214

Join Date: Jun 2011

Make shit designs
Put em on bitches
???
Profit?

Na

Motivation. Thanks for the feedback.

March 5, 2013 @ 12:42 AM

YoungSquire

Post: 24

Join Date: Jun 2011

Saw somebody court side in that Ensignia crew on espn last week. Dope.

March 6, 2013 @ 07:04 AM

iamethereal

Post: 214

Join Date: Jun 2011

March 7, 2013 @ 02:24 AM

iamethereal

Post: 214

Join Date: Jun 2011

Throwback photo of Chuck & Mikey in the original Skyscraper (2011)

March 15, 2013 @ 06:08 AM

iamethereal

Post: 214

Join Date: Jun 2011

What do you guys think about the Spring releases?

March 15, 2013 @ 06:30 AM

lawless

Post: 9

Join Date: Jan 2013

Nothing eye-catching, pass.

xxyyxx.

March 15, 2013 @ 07:57 AM

iamethereal

Post: 214

Join Date: Jun 2011

Appreciate the feedback. I did keep it pretty simple this time around.

March 15, 2013 @ 11:19 PM

iamethereal

Post: 214

Join Date: Jun 2011

Today - Sunday // 20% Off // USE CODE: SB20 (www.etherealco.com)
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March 16, 2013 @ 02:51 AM

YoungSquire

Post: 24

Join Date: Jun 2011

That's gotta be one of the freshest, most original ads I've ever seen for a sale... Props. Wish ya'll would have put a little more of that into the Spring drop. Or something like the Fall '12. Don't listen to these other fools they're not familiar.

March 17, 2013 @ 06:17 AM

iamethereal

Post: 214

Join Date: Jun 2011

YS,
Thanks fam. Always encourage and welcome both positive & negative feedback. I'll never hate on comments like the ones from Sadsoul & Lawless man. I don't take the negative remarks in a bad way - at all. As I said before, it's motivation. Esp out here in Kansas. I've never really done this on HB before so bare with me. Here's a somewhat brief explanation behind the Spring release:

- A lot of the brands non-hypebeast customers had requested a few old releases (minus the Multi Camo SR) and in return, my response to them was Spring 2013.

- Truthfully: it wasn't the best representation of the brands transition in the Fall (2012). Rereleasing the Script design and recreating the Skyscraper design from 2011 may have been an honest mistake. I was giving our loyal following what they wanted vs. moving forward or being molded by some trend, though. I can't hate on anyone who doesn't understand that because they don't know.

Working on some good stuff right now and also have a few things in the armory. New releases should be ready in the next month or so.

March 19, 2013 @ 09:43 AM