I think he meant be on the site at 3:44 "demon voice"What Lups said.Just be on the site around 2:44 EST. and refresh every so often.
If the stuff doesnt show up on the main page, it will be under EXCLUSIVES.
Also, i word of advice, create an account if you dont have one already and be signed in before the drop. (so you dont have to fill out all of your information)