Supreme hasn't had all this hype for 19 years tho...
HYPE KILLS BRANDS.
everything runs its course
Hype does not kill brands. Hype gives the brand more publicity and popularity thus more sales and more ppl want to join the trend. When nike released the galaxy foamposite or yeezys which were both super hyped, did it die?no. More publicity was given to nike, the foamposite model, and kanye. Supreme has established itself for several years now, it wont just die instantly.
nah im not saying supremes gonna die any time soon, theyre at their peak of success. And yes, hype helps the company out obviously, but when the hype dies the brand dies. Its true that Supreme has been here for a while....but be honest with yourself, has Supreme been selling like it has for 20 years? nahh
NO streetwear brand has stood the test of time
Stussy sold Stussy.
Nigo sold Bape.
Jay sold Rocawear.
Marc Ecko sold Ecko.
and Nike already established themselves way before Yeezy or Jordan..
you cant compare a billion dollar company to supny