FWIW i'm an APC customer and their quality is leaps beyond Sup.. APCxKanye capsule was actually some of the nicest ish they ever made, everything down to the drawstrings on the hoodie were high-grade custom made in the EU.. probably gonna piss a lot of people around here but Supreme has fallen victim to hype > quality. they know people will cop no matter what thanks to the clever limited weekly drop scheme and some of their outsourced stuff is really terrible quality wise.. I still like the brand and cop a few pieces here & there but let's be real the quality has gone down (had to return digi top after the lettering cracked on day 1)I thought the shortsleeve hoodie was pretty creative and I actually liked it, but I'm really talking about the tee. There is no amount of quality or innovation you can put into a white tee that makes it justify that price unless someone completely made it by hand. You're right on the Supreme stuff, hype > quality. Seems like they've gotten lazy/complacent.