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December 17, 2012 @ 06:33 PM
softcityclothing

Post: 1

Join Date: Dec 2012



Hello Hypebeast forums,

Soft City Clothing is a new clothing brand launched in late 2012 by London based designer Archie Proudfoot. Founded with a focus on bold and engaging design coming together in a high quality product for a discerning eye. 

With our first collection, the three t-shirts "BE", "UP" and "ON", we hope to make our inaugural customers the owners of a unique bespoke product. Inspired by the trend for strong prints in men's fashion and the classic typography of traditional signwriters each shirt is assembled by hand over a multi-stage process. They are first screenprinted before their corresponding fabric letters are appliqued in place, and then finally a professional machinist applies a top-stitch around the edge of the fabric letters to give a crisp finish. Take a look at our blog post for more detail on the process. Get yourself one of the very limited first run, we hope you enjoy wearing it as much as we have enjoyed producing each one.We look forward to bringing you more designs over the coming months and (hopefully!) years.

http://www.softcityclothing.co.uk/

Follow @softcityclothes 






www.softcityclothing.co.uk

December 17, 2012 @ 06:34 PM
UnlimitedSusNiqqa

Post: 1771

Join Date: May 2009

Location: in the cut

Niqqa ur brands soft as shit. Just stop.
December 17, 2012 @ 08:39 PM
culturesupply

Post: 80

Join Date: Sep 2012

Your shirts are wayyyyy too over priced. Theres only two letters on each of them. And the designs look tacky too.

They are them, we are us.

December 17, 2012 @ 08:39 PM
culturesupply

Post: 80

Join Date: Sep 2012

Your shirts are wayyyyy too over priced. Theres only two letters on each of them. And the designs look tacky too.

They are them, we are us.

December 19, 2012 @ 06:56 PM
colin_nyc

Post: 115

Join Date: Jun 2012

Location: New York, NY



Hello Hypebeast forums,

Soft City Clothing is a new clothing brand launched in late 2012 by London based designer Archie Proudfoot. Founded with a focus on bold and engaging design coming together in a high quality product for a discerning eye. 

With our first collection, the three t-shirts "BE", "UP" and "ON", we hope to make our inaugural customers the owners of a unique bespoke product. Inspired by the trend for strong prints in men's fashion and the classic typography of traditional signwriters each shirt is assembled by hand over a multi-stage process. They are first screenprinted before their corresponding fabric letters are appliqued in place, and then finally a professional machinist applies a top-stitch around the edge of the fabric letters to give a crisp finish. Take a look at our blog post for more detail on the process. Get yourself one of the very limited first run, we hope you enjoy wearing it as much as we have enjoyed producing each one.We look forward to bringing you more designs over the coming months and (hopefully!) years.

http://www.softcityclothing.co.uk/

Follow @softcityclothes 





terrible. dont show this off to anybody before you have your shit together.
December 20, 2012 @ 10:04 AM
picasoflake

Post: 3

Join Date: Dec 2012

Brand means tag and for tag many years it take..like MC Donald ...and many more.. improvement is the key factor of every brand along with suitability to customers.

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